JLWCosmetics is a black owned business, specializing in natural and cruelty-free beauty and skin care products. Our goal at JLW is to inspire woman of all shade ranges to feel free when wearing makeup, and feel comfort in wearing our products. Makeup is something you should feel free and inspired to do. Makeup nowadays is a trend girls feel forced to partake in to feel accepted in society. Here at JLW, we hope to give you a sense of comfort and acceptance in your own, natural beauty.